|Rob will be responsible for the strategy, development, and promotion of the Biamp’s UC solutions|
Biamp Systems, a leading provider of innovative, networked media systems, recently announced the appointment of Rob Houston as the company’s new Product Manager for Unified Communications (UC) products. Based in Beaverton, Houston will report to Director of Product Management Shell Haffner and be responsible for the strategy, development, and promotion of the company’s UC solutions.
“Rob’s experience in IT marketing, international promotion, and product innovation will be instrumental to our continued focus in the UC space,” said Haffner. “These are very exciting times for Biamp, and we’re thrilled to welcome Rob aboard.”
Over 15 years of extensive experience
With over 15 years of experience spanning public relations and IT product marketing, Houston most recently served as the manager of global product marketing for the entry product segment at the Xerox Corporation — overseeing the promotion of solutions such as multifunction printers across North America, Europe, and emerging markets. With responsibilities across a wide range of global IT channels, he successfully launched dozens of solutions and refined the company’s product value propositions and messaging with multiple IT customer segments. Houston holds a bachelor’s degree in communication from the University of Puget Sound.
“Biamp’s reputation for developing flexible, scalable, quality-driven products is second to none,” said Houston. “Year after year, the company’s innovations redefine both customer and industry expectations to create solutions that are at the cutting edge of AV and IT capabilities. I look forward to collaborating with the unified communications team to design products that solve upcoming market challenges in order to make an even greater impact within the UC space.”