|Abbey will act as liaison between Biamp's marketing department and the company's global sales force|
Biamp Systems, a leading provider of innovative networked media systems, recently promoted Abbey Masciarotte to the position of Channel Marketing Manager.
As a key member of the marketing team, Abbey will act as liaison between Biamp's marketing department and the company's global sales force and will develop and manage marketing programs for the global sales channel. She will also continue to develop relationships with Biamp's distributors and integrators around the world, relying on an in-depth understanding of the needs and challenges of the global AV market.
"Abbey's been with Biamp for five years, and she is one of our strongest marketing assets," said Patrick Prothe, Marketing Communications Director, Biamp Systems. "She understands the challenges and opportunities that our business partners face, and having her in this position supports Biamp's growth and our global commitment to our Distributors and Integrators."
Prior to being elevated to this new position, Abbey was the Marketing Project Manager at the Biamp Headquarters in Beaverton, Oregon. Her duties included the promotion and organisation of global tradeshows, events and marketing programs.
"Biamp has some of the most creative people in the industry," said Masciarotte. "It's a privilege to be able to collaborate closely with my colleagues here in Beaverton, and to support and promote the efforts of our sales team and our business partners around the globe."