|Paul will be responsible for developing product positioning, creating sales tools that support the selling process|
Biamp Systems, a leading provider of innovative, networked media systems, announces the hire of Paul Criswell to fill the position of Product Marketing Manager on the Marketing Team.
In this role, Paul is responsible for developing product positioning and messaging, creating sales tools that support the selling process, help plan new product launches and releases, and work as the bridge between Marketing and Product Management.
Previously the Worldwide Product Marketing Manager for Xerox, Paul has the proven ability to manage highly complex and cross-functional worldwide product launches. In addition to global strategy, Paul also brings expertise to the development of Biamp's North American channel program from his time as the North American Channel Marketing Manager at Xerox.
"Paul's expertise in product marketing and management is going to greatly increase our ability to plan and launch product campaigns," said Patrick Prothe, Marketing Communications Director at Biamp. "Biamp has some exciting things planned for the AV industry, and Paul is going to play an instrumental role in those plans. We're thrilled to have him on the team."