|Matrix includes Dynacord entry-level to high-end products for professional users in its portfolio|
With immediate effect, Dynacord has appointed Matrix Corporate and Theater Sound as its new distributor in South Africa. Founded in 1998, Johannesburg-based Matrix Sound specialises in equipment sales, hire as well as event consulting. Sound systems of award-winning Matrix Sound have been installed in venues including theatres, retail stores, houses of worship and training facilities. Additionally, clients include events such as First National Bank Innovators’ Awards and the Nedbank Golf Challenge.
“In South Africa, Dynacord has always had a fantastic reputation”, comments Trevor Peters, Owner of Matrix Sound. “We’re delighted to include Dynacord in our portfolio and look forward to a long and successful partnership.” For Peters, the current product range embraces everything from entry-level to high-end products for professional users. But, even as important, Peters highlights: “As a company specialised on sound, we need to enjoy the sound a product creates. And in the case of Dynacord, we were thrilled!” In the future, Peters plans to extend the presence of the brand in both the MI market, among DJs and event companies as well as among larger rental and installation companies.
“In an already saturated market like South Africa, we searched long and hard to find the right partner – with the right amount of passion and zeal to take on a new brand and a strong commitment to grow it from scratch”, comments Klaus Seitz, Sales Director Prosound MEA. “In Matrix Sound, we have secured exactly the right partner. We look forward to working with Trevor and his team and to exploring the possibilities to grow the Dynacord range among Matrix’ extensive client base in South Africa.”